Current gig.

I’m currently the Manager of Social Media Programming at United Airlines. Here I run United's social media channels, from strategy to content creation (Instagram, TikTok, Twitter, Facebook, LinkedIn).

My days range from being “on set” at airports for shoots, scheduling out our social calendar, jumping on the latest TikTok trend, or planning our always-on paid social media campaigns to help increase awareness and follower growth for United. Oh, and traveling. We do a lot of that here :).

Past gigs.

Previously, I was the Senior Manager of Creative Digital Strategy for McDonald’s at the global PR agency Golin, a 60-year relationship that marks the longest standing client for the agency! I managed McDonald’s “Culture Lab” work stream that monitors social media conversations and cultural moments for relevant brand-building engagement and earned media opportunities, in addition to leading influencer and social media tactics for various campaigns.

Prior to that I was the Social Media Specialist at Tempus Labs., a biotech company advancing precision medicine through genomic sequencing and the power of data.

I mostly led organic and paid social media efforts- from strategy to creative direction- but I also lent my hand in other digital tactics- like managing the SEO agency and assisting with Email marketing.

I started the first three years of my career at Ketchum, the global communications firm, where I supported Food, Agriculture, CPG and Home clients across traditional and digital PR.

Day-to-day was always changing, from leading social media execution for All-Clad cookware to managing a Kleenex influencer campaign to securing feature stories for Manitoba Harvest hemp foods & CBD.