All-Clad Cookware

Always-on Social Media

All-Clad is a leading cookware company that focuses on high-quality pieces- you may have seen it on a few wedding registry lists! The brand was “doing” social media, but it wasn’t seeing the needle move in a meaningful way for sales or community building.

Strategy: My team came in to develop and execute a new social media strategy that inspired cooks of all levels and drove sales by creating compelling and educational content featuring timely recipes, chef ambassadors, and relatable influencers.

Role: Strategist, Copywriter, Content Producer, & Community Manager

• 25% instagram follower growth from 2018 to 2019 (8,850 net new)

• 1pp increase in instagram engagement rate (3.5% to 4.5%)

• $0.91 paid Cost-per-click (cpc): above the industry average of $3.50

• $1M+ sales revenue for june 2019 factory sale- a 36% yoy increase- due to social media promotion